Press Releases

JUL 1, 2009 - Back to School 2009: Spend Less, Waste Less, EAT WELL!

SANTA CRUZ, Calif. – July 1, 2009 – Obentec, Inc. (www.obentec.com) today announced the launch of the Laptop Lunches Bento System 2.0, the latest and greatest innovative lunch option for on-the-go families. “We’re very excited about this next generation of bento boxes,” says company co-founder, Tammy Pelstring. “The new design elements—deeper containers, multiple inner container configurations, cute patterns for kids, and all-stainless utensils—will provide families with even greater lunch-making flexibility, durability, and kid-appeal. The response so far has been amazing.”

Spend Less

Laptop Lunches help families save money by:

Providing a convenient way to pack bulk bin items like nuts, dried fruit, rice, and pasta, which tend to be less expensive than their packaged counterparts

Eliminating the need for disposable plastic baggies, plastic spoons, and paper napkins

Eliminating the need for expensive single-serve items like juice boxes and yogurt cups

Allowing parents to purchase one lunchbox that will last for many years

“Laptop Lunches are built to last,” says Obentec co-founder, Amy Hemmert. “Parents have come to expect that they will need to purchase a new lunchbox for each child every school year, but Laptop Lunches are designed to last much longer than that. It’s not unusual for a child to use the same Laptop Lunch bento set from preschool through 5th grade and beyond. It’s good for the wallet and good for the planet as well.”

Waste Less

A record number of schools implemented waste-free lunch programs last year, and many more will come on board in 2009-10. “School trash audits confirm what teachers and administrators have suspected for years,” says Hemmert. “Office paper is number one. Lunch waste is number two, so a school can greatly reduce its environmental impact by reducing lunch waste. Packing a Laptop Lunch makes it easy and fun for parents and kids alike.”

Eat Well

Packing a lunch from home is often more nutritious than a lunch purchased at school. Eating a nutritious lunch reduces the risk of obesity, heart disease, and diabetes. In addition, children who eat well tend to concentrate better in class. The Laptop Lunches Bento System 2.0 comes with the best selling Laptop Lunches User Guide: Fresh Ideas for Making Wholesome, Earth-friendly Lunches Your Kids Will Love. This informative guide provides parents with nutritious lunch-making strategies, simple recipes, creative menus, tips for picky eaters, and kid-friendly lunch ideas.

Launch Schedule

Packing a lunch The new Bento System 2.0 will be launched in three phases over the next three months.

Phase 1: July 1	Bento System 2.0 in two kid-friendly patterns. (aliens and flower fun) Bento Buddies (color options: pink, lime, berry blue)
Phase 2: August 1	Bento System 2.0 “Power Lunch” (color options: red, blue) Bento Set 2.0 (color options: blue & lime, black & pink, black & blue) Bento Buddies (color options: red, purple party) Insulated Carriers (color options: aliens, flower fun, black & red, black & blue)
Phase 3: mid-September	Bento System 2.0 (color options: berry blue, purple party) Bento Set 2.0 (color options: black & red, berry blue, purple party)

About Obentec

Obentec, Inc. manufactures reusable lunch containers and lunch accessories, and publishes books aimed at improving family nutrition and reducing waste. The company was founded by two California moms, Amy Hemmert and Tammy Pelstring, whose mission is to empower families with the tools they need to waste less, spend less, and eat well.

Availability

The Bento System 2.0 is available online at www.laptoplunches.com, and through select retailers in the US, Canada, Australia, the UK, the Netherlands, Denmark, Norway, and Sweden.

For high resolution images, please contact Amy Hemmert at info [at] obentec [dot] com

MEDIA CONTACT:

Amy Hemmert
Obentec, Inc.
(831) 457-0301 (phone)
(831) 430-0302 (fax)
amy@obentec.com