Press Releases

OCT 30, 2008 - Obentec’s Laptop Lunches Provide Noontime Economic Relief

SANTACRUZ, Calif. - October 30, 2008 - Daily restaurant lunches have become the norm for many in the workforce, but costs can add up fast with a typical meal often costing $6.50 per day or $1,000 - $2,000 per year. This may not seem like much in good times, but when the economy is uncertain, that’s a lot to fork over.

Americans are, thankfully, a resourceful bunch, and when it comes to lunch, resourceful often means taking up the brown bag—but with a 21st century bento twist: homemade lunches these days are stylish, fun, visually appealing, and eco-friendly too.

With the help of the Laptop Lunches line of on-the-go bento-ware, countless lunch-makers across the globe have turned what could be a dreary, self-pitying task into a delightfully delicious, nutritious, gourmet experience—for a fraction of the cost. Take the following menus for example:

Italian Influence
Baked Pasta	.75
Spinach Salad	. 90
Artichoke Bruschetta	.50
Dry-roasted Cashews	1.50
TOTAL	$3.65

Asian Inspiration
Navel Orange	.45
Steamed Baby Eggplant	.50
Sesame Dipping Sauce	.35
Steamed Rice	.30
Edamame (Steamed Soybeans)	.37
TOTAL	$1.97

To calculate your own lunch savings, visit www.dinkytown.net/java/LunchSaver.html. Simply type in your lunch expenditures, number of lunches per week you carry to work, and the expected period of time you plan on packing your mid-day meal, and you can determine what your savings is likely to amount to. And it’s easy to experiment with various scenarios.

But the savings doesn’t end with the lunch hour. Laptop Lunches brand bento boxes make it possible to save even more when you:

• Buy from bulk bins, which costs 30-50% less than single-serve items and generates less waste.
• Purchase seasonal, locally-grown fruits and vegetables for superior nutrition at a lower cost compared to produce shipped from afar. 
• Stock up on foods you eat frequently, especially those that can be frozen or are non-perishable, resulting in fewer trips to the grocery store, which uses less gas.

About Laptop Lunches

Inspired by the Japanese bento box, the Laptop Lunch container features a hinged outer container, four inner food containers, a dip container, and a set of utensils. The insulated carrying case resembles a laptop bag with a handle, shoulder strap, ID tag, and water bottle. The Laptop Lunch User's Guide packs 96 pages of fresh ideas for making wholesome lunches. It features practical lunch menus, creative recipes, and strategies for improving lunchtime nutrition and reducing waste. They’re now available in five user-friendly colors: red, blue, pink, multicolor primary, and multicolor whimsical.

About Obentec, Inc.

Obentec, Inc. was founded by two moms, Amy Hemmert and Tammy Pelstring, whose mission is to provide fun, practical food containers and user guides that promote better nutrition and waste reduction. Laptop Lunches are available at www.laptoplunches.com and through select retailers nationwide.

Availability

Laptop Lunches are available online at www.laptoplunches.com and through select retailers. To locate a retailer near you, visit www.laptoplunches.com/retail.html. With prices starting at just $22.99, a Laptop Lunch bento set will pay for itself in just a few short weeks.

MEDIA CONTACT:

Amy Hemmert
Obentec, Inc.
(831) 457-0301 (phone)
(831) 430-0302 (fax)
amy@obentec.com

Images

High-resolution product and lunch images available upon request.