Press Releases

AUG 19, 2004 - Hot New Containers Make Home-Packed Lunches Cool

FOR IMMEDIATE RELEASE For more information, contact: Amy Hemmert Obentec, Inc. (831) 457-0301 (phone) (831) 430-0302 (fax) amy@obentec.com

 

SANTA CRUZ, Calif. - August 19, 2004 - Obentec, Inc. (www.obentec.com), makers of the Laptop Lunch System, has launched two new back-to-school colors. With homemade lunches making a comeback, it's no surprise that more and more families are packing Laptop Lunches. They're good for the body, good for the planet, and good for the pocketbook.

Laptop Lunches--a cool alternative to disposable lunches and school lunches high in fat, sugar, and sodium-provide relief to families in their battle against childhood obesity. "Laptop Lunches make fresh fruits and vegetables fun," says Lisa Mansfield, mother of two. "My kids love the colorful compartments, especially the little dip container for ranch dressing."

Laptop Lunches provide a waste-free alternative to costly disposable packaging that schools must haul off to the nation's landfills. In fact, the New York State Department of Environmental Conservation estimates that packing a waste-free lunch will eliminate approximately 67 pounds of garbage per student from the waste stream annually.

Finally, families that pack Laptop Lunches instead of disposable lunches can save about $230 per person per school year.

Inspired by the Japanese bento box, the Laptop Lunch container features a hinged outer container, four inner food containers, a dip container, and a set of utensils. The insulated carrying case resembles a laptop bag with a handle, shoulder strap, ID tag, water bottle, and mesh pocket for an ice pack (not included). The Laptop Lunch User's Guide packs 96 pages of fresh ideas for making wholesome lunches that kids (and adults) love. It features strategies for improving lunchtime nutrition and reducing waste, tips for picky eaters, lunch menus, and creative recipes.

Laptop Lunches are now available in three colors: PRIMARY-a blue outer container with inner containers in red, green, yellow, purple, and teal, WHIMSICAL-a purple outer container with inner containers in bright green, orange, teal, and periwinkle, and PERIWINKLE-a blue outer container with all inner containers in periwinkle.

Obentec, Inc. was founded by two Santa Cruz, California moms, Amy Hemmert and Tammy Pelstring, whose mission is to improve the health of our children and the environment. Laptop Lunches are available at www.laptoplunches.com and through select retailers nationwide.