Press Releases

FEB 20, 2004 - Hungry Travelers Turn to Laptop Lunches for Their Next Meal

FOR IMMEDIATE RELEASE

For more information, contact:

Amy Hemmert
Obentec, Inc.
(831) 457-0301 (phone)
(831) 430-0302 (fax)
amy@obentec.com

SANTA CRUZ, Calif. - February 20, 2004 -In their rush to reduce in-flight food service, many airlines have left passengers scrambling for creative ways to carry meals on board. Laptop Lunches, manufactured by Obentec, Inc. (www.obentec.com), provide a convenient, low-cost, healthful solution. This stylish line of lunchware, originally designed for school and work, has become indispensable among savvy travelers.

The Laptop Lunch System

Inspired by the Japanese bento box, the Laptop Lunch System features an insulated carrying case, resembling a laptop bag, a hinged outer container, four inner food containers, a small dip container, utensils, and The Laptop Lunch User's Guide, a book of wholesome menus and recipes. It all fits comfortably on a lap or airline tray table.

Airline Travel

"The last time we flew," explains Obentec president, Amy Hemmert, "we went 'no-frills.' At dinnertime, we set our Laptop Lunches on our tray tables and devoured our delicious home-cooked meals-with envious fellow passengers looking on. That's when I understood that Laptop Lunches could fill a need."

According to the American Obesity Association, 64.5% of U.S. adults are overweight and 30.5% are obese. 30.3% of American children ages 6 to 11 are overweight and 15.3% are obese. This puts Americans at greater risk for cardiovascular disease, hypertension, cancer, stroke, diabetes and more.

"When I flew back East last month, I was offered a snack-cheese-filled crackers, cookies, and candy," says businessman Steve Chipman. "I took one look and said, 'Where's the food?' No wonder Americans keep getting heavier. No wonder we're having heart attacks and strokes. These 'meals' just don't cut it."

Family Car Trips

Laptop Lunches are popular not only for airplane flights but for road trips as well. "I always pack Laptop Lunches for car trips," says Monica Van Natta , mother of two. "That way I don't have to stop for fast food. Before we leave, I hand the kids their Laptop Lunches. This gives them control, and my husband and I can have a decent conversation."

The Laptop Lunch System, which sells for about $34.00, is available online at www.laptoplunches.com and through select retailers nationwide.

High-resolution images are available for download at www.laptoplunches.com. For more information, contact Amy Hemmert.