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Press ReleasesJAN 30, 2004 - Obentec, Inc. to Woo Health-conscious TravelersFOR IMMEDIATE RELEASE For more information, contact: Amy Hemmert
SANTA CRUZ, Calif. – January 30, 2004 – Obentec, Inc. (www.obentec.com), today announced plans to put their popular line of Laptop Lunch products in front of travelers and others on the go. These stylish lunch accessories, originally designed for school and work, have been a real find among savvy travelers. “Although most of our customers purchase Laptop Lunches for school and work,” says Obentec CEO, Tammy Pelstring, “many tell us they’re indispensable for travel as well.” Airline TravelWith most airlines cutting back on or eliminating in-flight food service, passengers are finding themselves scrambling for their next meal. The lucky ones have stumbled upon Laptop Lunches, a convenient, low-cost, healthful solution. “The last time Tammy and I flew to New York,” explains Obentec president, Amy Hemmert, “we chose a no-frills airline. A few hours into the flight, when our stomachs started to growl, we took out our Laptop Lunches, set them on our tray tables, and devoured our delicious home-cooked meals. Our fellow passengers looked on with envy. Even the flight attendants came by to see what we had packed and applauded us for finding a practical solution to an age-old problem. That’s when I understood what Laptop Lunches could do for airline travelers.” “There’s more to it than taste and convenience” says, Steve Chipman , a frequent business traveler. “I flew coast to coast a few weeks ago and was offered a snack—a box containing a packet of cheese-filled crackers, a packet of cookies, and a bag of candy. I took one look inside and said, ‘Where’s the food?’ No wonder Americans keep getting heavier every year. No wonder we suffer from heart disease and high blood pressure. I'm forty-something, and this type of 'meal' just doesn’t cut it.” Family Car TripsForty-something adults are not the only ones who require wholesome meals. According to the American Obesity Association, approximately 30.3% of American children ages 6 to 11 are overweight, and 15.3% are considered obese. This puts American children at greater risk for cardiovascular disease, high blood pressure, and Type 2 diabetes—which can lead to blindness, nerve damage, and kidney failure. “I pack Laptop Lunches when we travel in the car.” says Monica Van Natta , mother of two, “That way I don’t get pressured into stopping for fast food along the way. Before we leave the house, I hand the kids their Laptop Lunches. This gives them control, and my husband and I can have a conversation without the kids begging us to stop for food.” The Laptop Lunch SystemInspired by the Japanese bento>box, the Laptop Lunch container features a hinged outer container, four inner food containers and a dip container for sauces, salad dressings, and dips. It fits comfortably on your lap or on an airline tray table. It comes with a stylish fork and spoon made of stainless steel with attractive plastic handles. The insulated carrying case, which resembles a laptop bag, comes with a water bottle and mesh pouch for an ice pack (not included). The Laptop Lunch System also comes with The Laptop Lunch User’s Guide, a book of creative menus and wholesome recipes. Pricing and AvailabilityThe complete Laptop Lunch System sells for about $34.00. Laptop Lunch products are available online at www.laptoplunches.com and at select retail outlets nationwide. Visit www.laptoplunches.com/retail.php for a complete list of Obentec retailers. About ObentecObentec, Inc. manufactures lunchware and lunch accessories, and publishes books aimed at improving family nutrition and reducing waste. The company was founded by two Santa Cruz, California moms, Amy Hemmert and Tammy Pelstring. Editor’s Note: High-resolution images are available for download at www.laptoplunches.com. If you would like to request a sample of the product, or if you need hardcopy photos, please contact Amy Hemmert.
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